What drives this business is  money and capital. Having money and capital helps pay for training to support student athletes that are graduating college and want to go to the league. Making sure that these athletes are fed , training , have housing when they are in between college football and the NFL draft. The most important thing is making sure that they are playing football at all times

This business is profitable by being compensated for the work that is being done . There is a percentage received for  contracts , marketing deals , and other things that are being negotiated on the athletes behalf. 

Most athletes needs help with finances they are always needing someone to manage their money. For this agency they have people who are called accounting who are real CPA‘s and have licenses to work with markets , investments, and hedge funds.

When it comes to looking for an athlete no criminal history , or bad health. It is hard to be a spokesperson for this type of athlete as nobody will want to conduct business unless it is that type of organization that helps felons which there isn't many 

A good agent is someone who is advocating for you , good at communicating , always on the phone ready and prepared for anything you asked them and can get you the right answers.